BallyBet Cookie Policy
At BallyBet, we are committed to being transparent about how we use cookies and similar tracking technologies on our website. This Cookie Policy explains what cookies are, how we use them, why we use them, and the choices you have regarding their use. By continuing to use our platform — whether through our desktop site, the BallyBet app, or any other digital touchpoint — you consent to our use of cookies as described in this policy.
What Are Cookies?
Cookies are small text files that are placed on your device when you visit a website. We use cookies to help our platform function correctly, to remember your preferences, and to gather analytical data that helps us improve your experience. Cookies can be "session" cookies, which are deleted when you close your browser, or "persistent" cookies, which remain on your device for a set period of time or until you delete them manually.
In addition to cookies, we may also use web beacons, pixel tags, and similar technologies on our BallyBet casino platform. These tools work alongside cookies and serve similar purposes — helping us understand how you interact with our services and enabling us to deliver a more relevant, personalised experience.
How We Use Cookies
Here at BallyBet, we use cookies for several purposes across our website and app. Our use of cookies falls into the following main categories:
Strictly Necessary Cookies
These cookies are essential for the operation of our site. Without them, services you have asked for — such as your BallyBet login session, account security, and payment processing — cannot be provided. We do not require your consent for these cookies, as they are technically necessary to deliver the services you request.
- Maintaining your secure session after you log in
- Remembering items in your account preferences during navigation
- Supporting fraud prevention and security verification
- Enabling KYC and identity verification processes
Performance and Analytics Cookies
We use performance cookies to understand how visitors interact with our BallyBet sportsbook and casino. These cookies collect aggregated, anonymous data about page visits, load times, and error reports, which we use to improve the functionality of our platform.
- Tracking which pages are visited most frequently
- Measuring how long users spend on specific sections of our site
- Identifying and resolving technical issues and broken links
- Improving our bally bet app experience across iOS and Android
Functional Cookies
Our functional cookies allow us to remember your personal settings and preferences so that we can personalise your experience on our BallyBet casino platform. These might include your preferred language, region settings, or display preferences.
- Remembering your currency preference (GBP or EUR)
- Storing your preferred game categories or sports markets
- Saving your responsible gaming tool settings, such as deposit or spend limits
Targeting and Marketing Cookies
We and our trusted third-party partners may place targeting cookies on our site to deliver advertising that is relevant to your interests. These cookies track your browsing activity across different websites and help us measure the effectiveness of our promotional campaigns, including our bally bet sign up bonus offers, promo code campaigns, and the bally bet new user promo.
- Displaying relevant offers such as the bally bet bonus and bally bet promo when you visit partner sites
- Limiting how often you see the same advertisement
- Measuring conversion rates for marketing campaigns linked to the bally bet sign up promo
- Supporting affiliate tracking for partners promoting our bally bet casino
Third-Party Cookies
At BallyBet, we work with third-party service providers who may also set cookies on your device when you use our website. These include analytics providers, advertising networks, and game suppliers such as Blueprint Gaming, Inspired, and Evolution Gaming (our live casino partner). We do not control these third-party cookies, and we recommend reviewing the privacy and cookie policies of those third parties directly.
Our BallyBet casino integrates third-party services for live chat support, payment processing (including Visa Debit, Mastercard, Apple Pay, and Google Pay), and our My Rewards hub. Each of these services may use cookies to function correctly and to deliver a seamless user experience.
Cookie Duration
We use both session and persistent cookies on our platform. Below is a general guide to the lifespan of cookies we deploy:
- Session cookies: Active only while your browser is open; deleted automatically when you close your session
- Short-term persistent cookies: Typically expire within 30 days
- Long-term persistent cookies: May remain on your device for up to 24 months, depending on the cookie's purpose
Your Cookie Choices
We respect your right to control how cookies are used on your device. When you first visit our site, we present you with a cookie consent banner that allows you to accept all cookies or manage your preferences by category. You can update your cookie preferences at any time through the cookie settings link available in our website footer.
In addition to our own cookie controls, most browsers allow you to manage cookie settings directly. You can typically configure your browser to:
- Block all cookies
- Accept cookies only from specific websites
- Delete cookies when you close your browser
- Receive notifications when a cookie is set
Please be aware that restricting certain cookies — particularly strictly necessary cookies — may affect the functionality of our BallyBet casino login and other core features of our service. If you disable all cookies, you may not be able to access your account or use certain features of our platform.
Cookies and Responsible Gambling
We use certain cookies to support our responsible gambling commitments. Our BallyBet platform applies cookies to remember your self-exclusion status, deposit limits, spend limits, and other responsible gaming preferences you have set. These cookies play an important role in upholding our obligations under our UK Gambling Commission licence (account 38905) and our Gibraltar Gambling Commissioner licences (RGL No. 46 & No. 153). We take these obligations seriously and ensure that responsible gaming tools remain active and accessible at all times.
Legal Basis for Cookie Use
Our use of cookies is governed by applicable UK and EU data protection legislation, including the UK GDPR and the Privacy and Electronic Communications Regulations (PECR). We are operated by Gamesys Operations Limited, registered in Gibraltar (company no. 103854). For cookies that require your consent, we rely on your freely given, specific, and informed consent. For strictly necessary cookies, we rely on our legitimate interest in delivering a functional and secure service.
Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or the way we operate our BallyBet casino. When we make material changes, we will notify you via our website or through your registered account. We encourage you to review this policy periodically to stay informed about how we use cookies.
Contact Us
If you have any questions about this Cookie Policy or about how we handle your data, please contact our support team through the Help Centre at help.ballycasino.co.uk. Our customer support team is available 24/7 to assist you. You may also refer to our full Privacy Policy for more information on how we collect, use, and protect your personal data.
Content updated: July 12, 2026