BallyBet Casino Privacy Policy

At Bally Bet, we are fully committed to protecting the privacy and personal data of everyone who visits and uses our platform. This Privacy Policy explains how we collect, use, store, and safeguard your information when you access our services at ballycasino.co.uk. Whether you're exploring the BallyBet Casino app, completing your bally bet login, or placing your first wager, we want you to understand exactly how your data is handled. We operate in compliance with applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who We Are

Our platform is operated by Gamesys Operations Limited, a company registered in Gibraltar (company no. 103854), located at Suite 2, Floor 4, Waterport Place, Gibraltar. We are part of the Gamesys Group, and the BALLY'S trademark is used under licence from Bally's Management Group, LLC. We hold licences from the UK Gambling Commission (account 38905), the Government of Gibraltar / Gibraltar Gambling Commissioner (RGL No. 46 & No. 153), and the Revenue Commissioners in Ireland (licence ref. 1021538). As your data controller, we are responsible for ensuring your personal information is processed lawfully, fairly, and transparently.

Information We Collect

When you register for a BallyBet Casino account, use the bally bet app, or interact with our services, we may collect the following categories of personal data:

Identity data: your full name, date of birth, username, and government-issued identification documents required for KYC verification
Contact data: email address, phone number, and postal address
Financial data: payment card details, bank account information, deposit and withdrawal transaction history
Technical data: IP address, browser type, device identifiers, and operating system information
Usage data: your gaming activity, session duration, pages visited, and features accessed within our platform
Communications data: records of your interactions with our 24/7 UK-based customer support team
Verification data: information collected during identity checks to comply with anti-money laundering (AML) and responsible gambling obligations

How We Use Your Information

Here at BallyBet Casino, we use your personal data for a range of legitimate purposes. We process your information to deliver and manage the services you expect from us, including processing deposits and withdrawals, verifying your identity, and operating your My Rewards account. Below are the primary reasons we collect and use your data:

To create and maintain your account, enabling your bally bet casino login and access to all platform features
To process financial transactions, including deposits via Visa Debit, Mastercard, Apple Pay, Google Pay, and Instant Bank Transfer
To verify your identity in line with KYC requirements before authorising withdrawals
To personalise your experience and provide relevant bally bet bonus offers, free spins, and promotions through our My Rewards hub
To monitor for responsible gambling indicators and enforce our self-exclusion and spend-limit tools
To detect and prevent fraud, money laundering, and other illegal activity
To comply with our legal obligations under gambling regulations and data protection law
To send you marketing communications about our bally bet promo offers, including our welcome bonus and ongoing promotions — where you have given us your consent

Legal Basis for Processing

We process your personal data on the following legal grounds under UK GDPR:

Contract performance: processing is necessary to provide our services to you following your bally bet sign up
Legal obligation: we must process certain data to comply with gambling regulations and AML laws
Legitimate interests: we process data to prevent fraud, improve our platform, and ensure security
Consent: where we send you marketing messages about our bally bet promo code offers or new user promotions, we rely on your explicit consent, which you may withdraw at any time

Data Sharing and Third Parties

At Bally Bet, we do not sell your personal data to third parties. However, we may share your information with trusted partners and service providers in the following circumstances:

Our game content providers, including Blueprint Gaming and Evolution Gaming, who power our 900+ slots and live casino games
Payment processors who facilitate your deposit and withdrawal transactions
Identity verification and fraud prevention agencies
Regulatory bodies, including the UK Gambling Commission, when required by law
Our parent group, Gamesys Group, for internal operational and compliance purposes
Third-party analytics providers who help us understand how players interact with our BallyBet Casino platform

All third parties we engage with are required to handle your data securely and in accordance with applicable privacy law.

Data Retention

We retain your personal data for as long as your account remains active and for a period thereafter as required by law. Under UK gambling regulations, we are typically required to retain certain account and transaction records for a minimum of five years following account closure. Our BallyBet Casino team will securely delete or anonymise your data once the applicable retention period has expired.

Your Rights

As a data subject under UK GDPR, you have a number of important rights regarding your personal information. We at BallyBet Casino are committed to upholding these rights:

Right of access: you may request a copy of the personal data we hold about you
Right to rectification: you can ask us to correct any inaccurate information
Right to erasure: in certain circumstances, you may request that we delete your personal data
Right to restriction: you can ask us to limit how we process your data
Right to data portability: you may receive your data in a structured, machine-readable format
Right to object: you can object to our processing of your data where we rely on legitimate interests
Right to withdraw consent: where processing is based on your consent, you may withdraw it at any time without affecting prior processing

To exercise any of these rights, please contact us via our Help Centre at help.ballycasino.co.uk. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have not handled your data appropriately.

Security of Your Data

We take the security of your personal information seriously. Our Bally Bet platform employs industry-standard encryption and security protocols to protect your data during transmission and storage. Access to personal data within our organisation is restricted to authorised personnel only, and we conduct regular security assessments to maintain the integrity of our systems. While no online platform can guarantee absolute security, we are continuously working to minimise risk and protect your information.

Cookies and Tracking Technologies

Our BallyBet Casino website uses cookies and similar tracking technologies to enhance your browsing experience, analyse site traffic, and deliver personalised content. You can manage your cookie preferences through our cookie settings tool available on our site. For full details about the types of cookies we use and how to control them, please refer to our separate Cookie Policy.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or applicable law. When we make material changes, we will notify you through our platform or via email. We encourage you to review this page periodically to stay informed about how we protect your data. Continued use of the Bally Bet sportsbook and casino following any update constitutes your acceptance of the revised terms.

Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please reach out to us through our Help Centre at help.ballycasino.co.uk. Our dedicated 24/7 UK-based support team is available to assist you with any privacy-related enquiries. We at BallyBet Casino are here to ensure your experience on our platform is both enjoyable and secure.

Content updated: July 12, 2026